Every web site you create is going to follow the same strategy. It doesn’t matter if you are building an information site, a web store, or a hybrid – a combination of both.  They all require the same basic components.  These components are Research, Creation, Monetization, Promotion, and Maintenance.

Research

This is the first section that must be done. It doesn’t matter if you already have a product to sell or if you are looking for one. Research is key. You need to know:

• what your market is
• what the actual niche or sub niche is
• who will buy your product(s) - demographics
• what the need is – If people don’t need it they won’t buy it
• who your competitors are
• how many competing web sites there are
• what your keywords are
• what products fit your niche
• who is selling, creating and promoting items in your niche

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