Why is it important to invest some time to find the best keywords?

Keywords are the words that web surfers enter in search engines to find websites. Think like your customer. What words would you be typing in to find your product or service. I bet you'd be amazed at what people use to find you.

It's pointless to optimize your web pages for keywords that nobody uses in the search engines.

For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website. Use keywords you think web surfers will be using to find you.

If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.

Which keywords are good keywords?

There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.

Keywords for comparing & buying are usually the keywords that work best for search engine optimization.

People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.

Unfortunately most website owners will optimize their sites for browsing keywords. Not only are these words harder to rank for but they also don't produce the sales.

Details about the different keyword types can be found in our blog post How To Choose The Best Keywords For Effective Sales.

Use a two to four word phrase in a search. Generally the more targeted the keyword the easier it will be to rank for. Knowing which keywords are the "buying" words takes research.

Single words cannot be promoted effectively because they are not very targeted.

Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

What can happen if you target the wrong keywords?

If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment.

Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.

It is very important that you choose the right keywords that lead to high search engine rankings and sales.

Make sure that you choose the correct keyword type.

Don't waste your valuable time chasing after keywords

Action plan:

What you should do now?

Leave your keyword research to the professionals!

Order a keyword package that suits your niche or order a custom keyword research package.

The Packages

Choose from the research packages below

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• Protects your Download Links - create ugly, cryptic, expiring links that can't be easily shared or posted on freebie forums
  
  
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• is Easy to Customize - both visually with WordPress themes and functionally with WordPress plugins.

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